Jon Brooks speaks with Sharon Newey, managing director of Super Fast Recruitment, about the importance of being distinctive in your market, and how a changing landscape has influenced the way we need to stand out from the growing crowd. They discuss how recruiters offer so much more than just hiring support, and the need to position yourself in a way that you are seen as a strategic advisor. Sharon also shares her experiences working in the pharma industry and the parallels she sees in the changing world of recruitment.

Chapters:

00:00 Introduction

02:24 The Value of Recruitment in the Economy

03:52 The Changing Landscape of Recruitment

06:04 The Role of Risk Management and DEI

08:20 Building a Personal Brand in Recruitment

10:01 Standing Out in a Competitive Market

11:53 Marketing Strategies for Small Businesses

14:13 The Power of Personal and Company Branding

16:36 Sharing Knowledge to Build Visibility

18:18 Aligning Services with Market Needs

21:25 Innovative and Bold Marketing Tactics

24:02 Expanding Service Offerings and Client Support

26:58 Positioning as a Strategic Advisor

30:10 The Importance of Boldness and Differentiation

34:07 Adapting to Market Changes and Opportunities

37:58 Overcoming Challenges and Staying Visible

41:49 Being Bold and Taking Risks

43:41 Unique Approaches to Guarantees and Pricing

47:56 Lessons from the Pharma Industry

55:57 Applying Pharma Lessons to Recruitment

59:44 Final Thoughts and Key Takeaways

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The Value of Recruitment Podcast is sponsored by Atlas. To learn more about how Atlas is creating an AI platform that helps recruitment agencies generate more placements with less effort, visit ⁠recruitwithatlas.com.