Jon Brooks speaks with Matthew Wragg, CEO of Gattaca PLC, about the importance of taking pride in recruitment, and how the perception of our industry is changing – even down to how his dad talks about what his son does for a living. They talk about how Matt has created a unified brand identity, and the importance of understanding the ‘why’ before rolling out a big change in a business. Matt explains how large recruitment agencies can still be niche experts, how to balance standardised process and personal flair, and why he doesn’t believe in industrialising personality and emotional intelligence.

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The Value of Recruitment Podcast is sponsored by Atlas. To learn more about how Atlas is creating an AI platform that helps recruitment agencies generate more placements with less effort, visitrecruitwithatlas.com

Takeaways

  • The perception of recruitment is changing positively.
  • AI can enhance recruitment processes but cannot replace personal connections.
  • Building trust with clients is essential for success.
  • Effective communication is key to demonstrating value in recruitment.
  • A unified brand identity helps in establishing market presence.
  • Fostering a positive company culture leads to better engagement.
  • Balancing standardization with personal flair is crucial.
  • Understanding client needs is fundamental to providing value.
  • Emotional intelligence cannot be industrialized in recruitment.
  • The cyclical nature of the market requires adaptability and resilience.

Chapters

00:00 The Value of Recruitment

07:15 Building Trust and Authenticity in Recruitment

12:34 Creating a Unified Brand Identity

20:01 Choosing the Right Path in Recruitment

22:49 Scaling Recruitment in a Competitive Market

25:27 Navigating Change and Challenges in Recruitment

32:23 Understanding Value in Recruitment

35:47 Building Lasting Relationships in Recruitment

39:24 Pride in the Recruitment Profession

46:20 The Value of Recruitment

46:48 Personal Flair in Service Delivery

47:07 Top 3 Takeaways